Plausible doesn’t use any long term identifiers as we’re a GDPR compliant web analytics tool. Plausible is a cookie-free tool and tracks unique visitors differently. To track unique visitors, Google Analytics uses cookies. Even if there were no blockers at all, slight differences in data between Plausible and Google Analytics were likely to be seen. Plausible and Google Analytics have different measurement methodologies and define specific metrics differently. It’s worth noting that it’s rare for the data from two analytics providers to have complete parity. You can check this study between Plausible and server logs to see the number of bots that Plausible excludes. We are both JavaScript-based tools and exclude any known non-human traffic by default. OSĬould this difference be caused by anything else other than adblockers? Perhaps Google is ignoring bots and other crawlers? Can we verify that Plausible isn’t over-reporting?īoth Plausible Analytics and Google Analytics automatically exclude bots and crawlers. iOS users block Google Analytics least frequently at 41.5% while 82.3% of Linux users block it.
Here’s a look at the operating systems and which OS users block Google Analytics most frequently. BrowserĨ2% of Linux users block Google Analytics Surprisingly, Safari users with Safari’s Intelligent Tracking Protection (ITP) block Google Analytics only in 41.41% of cases while 88.28% of Firefox users block it. Here’s a look at the browsers and which browser users block Google Analytics most frequently.
DeviceĨ8% of Firefox users block Google Analytics
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This makes sense especially considering how difficult it is to install an adblocker on Chrome, the most popular browser on mobile devices. 68% of laptop and desktop users block Google AnalyticsĪt the device level, laptop and desktop users (68.2%) block Google Analytics more frequently than mobile and tablet users (49.9%). Let’s now look at the segments of users that cannot be tracked accurately in Google Analytics. Google Analytics is underreporting the tech-savvy audiences by almost 60%. It is missing data from 58.67% of all visitors and 58.38% of all page views. Google Analytics is not showing all traffic. Here’s a look at the overall traffic numbers and the difference between Plausible and Google Analytics.
Tech-heavy audiences use adblockers and privacy-friendly browsers much more than the average web user. It turns out 58% of Hacker News readers, Reddit users and other techies block Google Analytics. Plausible allows you to share your dashboard publicly so you can explore these stats here.Īnd here’s the Google Analytics data for the same site and the same period. Here’s the data Plausible Analytics shows for the three days in late August 2021 when the site got a lot of traffic. It is not blocked by any browser or adblocker. Plausible proxy runs as a first-party connection and is only blocked by those visitors who block JavaScript entirely. Plausible was installed using a proxy to get the most accurate data on the level of blockage. Google Analytics was installed using the default method. I compared stats between Plausible Analytics and Google Analytics. I looked at analytics of a site that had a post trending on Hacker News and Reddit with more than a thousand upvotes and more than a thousand comments. Google Analytics and Plausible Analytics stats comparison In a previous study, I’ve found that less than 10% of visitors block Google Analytics on foodie and lifestyle sites but more than 25% block it on tech-focused sites.īut how about a very tech-heavy website with a tech-savvy audience of hackers, developers and the like? How many visitors do sites that use Google Analytics miss out on from referral sources such as Hacker News or Reddit? Let’s find out. The level of Google Analytics blockage varies by industry, audience, the device used and the individual website. This makes site owners wonder whether Google Analytics is still useful and whether its stats are accurate. Google Analytics and Google Tag Manager calls are blocked by many adblockers too. Several browsers, including Firefox, Brave and Safari, interfere with Google Analytics and Google Tag Manager tracking.
82% of Linux users block Google Analytics.88% of Firefox users block Google Analytics.68% of laptop and desktop users block Google Analytics.Google Analytics and Plausible Analytics stats comparison.How much data is missing from Google Analytics due to adblockers and privacy-friendly browsers? There are several privacy concerns with running Google Analytics but there are worries about data accuracy too.
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